Company Communications Trends to Think About
When it comes to digital communications, there is a drive for even more speed and bandwidth than ever before. Seamless communications is the mainstay of every business—internally, remotely and within the customer base. There is no longer room for error or latency when it comes to telecom solutions. Today, companies require fast and efficient telecommunications systems as an underlying component to advancing technologies such as data mining, artificial intelligence (AI), interactive voice response (IVR), web real-time communications (WebRTC), and Internet of Things (IoT) technology, to name a few.
Advancing technologies require more computing power than the average legacy telecommunications systems. This is where 5G initiatives are taking stride. You likely know by now that 5G is the next mobile communication generation—capable of increased data transfer rates in the range of 100 megabits per second (or mbps) and 1 gigabyte download speeds. With every new generation, the primary advantages are clear: best interaction, maximum resolution, fastest speeds and best network bandwidth ever. In fact, with the coming of 5G, there are higher expectations for common video communication apps and multi-user exchanges.
While 5G is an exciting trend, it is associated with a primarily fiber foundation that is expected to result in a costly deployment of over $50 billion. Even so, with the improvement in user experiences, increased subscriber revenues, decreased human resources, and demands from advancing technologies, 5G is in the budget for most companies.
The Role of Video
Video content is quickly becoming one of the most popular communication tools for businesses, media outlets, and retail. Take a look at any online news source and notice a mix of written content and video clips to satisfy the nation’s diverse set of readers and viewers. Visit a leading online retailer like Amazon or Sephora, and find effective video for thousands of products. Successful high-tech companies post regular video updates in LinkedIn feeds and other social platforms to market their brand. According to an article by Lewis Communications Limited, “…80% of all Internet traffic is expected to come from video in 2019…” and “…54% of consumers want to see more video content from brands and businesses.” While those percentages may seem high for this year, there is no doubt in the direction of the role of video to support the up-and–coming generations of consumers.
Video Conferencing for the Future
As the workforce evolves to include a number of modern working scenarios, from remote office spaces to huddle rooms and on-demand meeting spots, exceptional video conferencing experiences are a must-have. The acceleration of the video conferencing market is clear when it comes to spending, expected to reach of $4.48 billion by the year 2023. Video conferencing has become one of the most renowned collaboration tools across the globe. It serves vendor-client relationships where face-to-face is still possible without ever leaving the office. It appeals to work peers for synchronizing work schedules and reviewing productivity expectations. It supports multi-site location communication for brilliant ideas and compelling results.
In a UCToday article entitled Video Conference Trends 2019, top executives weigh in on the future of critical communications needs. Daniel Boddington, Systems Engineer for StarLeaf states, “The ability to use systems and devices that are cloud-enabled will drive greater efficiencies across the enterprise.“ He believes that, “IT professionals working with complex solutions will be able to use the cloud to scale operations and manage resources more efficiently.”
Planning for Communications Needs
The continuous impact of technology on company internal and external communications is on the minds of company leaders. While we see new technology as a necessity for delivery, keeping up with it is also an ongoing disruption as it evolves and changes. A look at existing communications tools along with new tools required for business is useful in terms of long-term planning. As customer expectations demand more than consumer-grade solutions, companies need to stay on top of technologies that deliver profound user experiences. Future effective communications tools will require integrated communications platforms that accommodate every workplace challenge, from virtual teams to multi-site customer bases.
Superior communications for the future require current information technology infrastructure today. Evaluate your IT environment, assess your communications needs, and update your legacy systems. For network, server and communications consultation, contact RackCo. It’s a great time to think about your communications challenges of the future and to ensure your company is ready.